Most people think design is just about making things pretty, but smart investors know better. Every aesthetic choice should be backed by strategy. Every dollar spent should be intentional, working to elevate both your daily experience and your long-term investment. And Return on Design is Rachel’s signature methodology that gets clients results.
Most people think you have to choose between beautiful design and smart investment, but that’s false. The best investments often involve the most thoughtful design—you just have to know how to apply strategy to aesthetics.
The Story Behind the Method
This unconventional path taught her something most designers never learn: how beautiful spaces actually get built, what works in real-world application, and most importantly, how to balance creative vision with financial strategy.
After nearly a decade running Audacious Designs and years of active real estate investing through Audacious Properties, Rachel developed what she now calls Return on Design: a strategic framework for making design decisions that maximize both beauty and financial returns.
the design world that focuses on beauty, and the investment world that focuses on returns. Return on Design brings them together.”
Not every dollar should be treated the same—some areas earn more than others. Learn how to think like a strategist, not just a spender.
Floor or bathroom? When you can’t do it all, here’s how to prioritize value over vanity using data-driven frameworks.
Kitchens and floors might make the first impression, but ROI depends on the right upgrades for the right market.
Stop customizing for yourself in an investment property. Design for the market. Just because you can DIY doesn’t mean you should, especially if you’re building for resale.
Floor or bathroom? When you can’t do it all, here’s how to prioritize value over vanity using data-driven frameworks.
Your contractor is not your coach. Learn to take your power back and stay in charge of strategic decisions.
seeking design education and strategic frameworks to support their own clients.
who want to serve the investor market
serious portfolio builders, fix-and-flip investors.
Weekly strategic insights from the field—real projects, frameworks, and market intelligence you can implement immediately.
Rachel shares Return on Design methodology at real estate conferences, investor groups, and industry events nationwide.
Whether you’re a real estate investor looking to maximize property returns, a design professional wanting to serve the investment market, or ready to master the complete methodology, discover how to make every design decision build both beauty and wealth.